Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Ghosn wants to expand Daimler ties; calls alliance a ‘powerhouse'

With chatter swirling about potential expansion of the Renault-Nissan alliance, CEO Carlos Ghosn on Thursday put his support directly into expanding the automakers' relationship with Daimler AG. “We know we have a powerhouse,” Ghosn said in a media roundtable at the Paris auto show. “When you add the R&D of Renault, Nissan and Daimler, we are the largest in the industry,” Ghosn said.

New SEAT Leon goes in to production

The new SEAT Leon (2013) – revealed at the Paris Motor Show – has started production in Spain ahead of first deliveries in March 2013. SEAT has invested heavily in the Martorell plant in recent years – a shining light of success in a sea of Spanish manufacturing despair – with a £650 million investment in new facilities and R&D making Martorell a modern and efficient facility for the new Leon as well as the Ibiza, Altea and Exeo (and the Audi Q3). Not only has the investment in Martorell secured the jobs of 1600 Spanish workers (and four times as many in the supply chain), it promise more jobs too if the Leon turns out to be as appealing as it looks.